We’ve always known that wine works wonders on our stress levels, our well-being and our ability to sit through lengthy family gatherings, but we didn’t realize that it also has the power to transform our skin. French skincare company Caudalie has found a way to harness the natural benefits of wine in a new punch-packing anti-aging cream called Premier Cru. When we talked to Caudalie founder Mathilde Thomas, she explained just what she was hoping to create: “I wanted a one-stop shop. I have three kids, I travel all the time, I work like crazy, I’m between Paris and New York and I wanted a product that could do it all, that would gather not only all of our research but also the best anti-aging molecule at the highest concentration. I wanted la crème de la crème.”
Premier Cru is a labour of love that’s taken over 17 years to come to fruition. The formula combines Resveratrol-Oley to fight wrinkles, Viniferine to brighten the complexion and those much sought after polyphenols. “In 1995, we had the first patent of antioxidant polyphenols from grapeseeds,” explains Thomas. “You need 1000 pounds of grapeseeds to produce only one pound of those precious polyphenols.”
“We met this professor from the University of Pharmacy back in 1993 during the harvest season at my family vineyard, Château Smith Haut Lafitte, and this man stopped in front of a big vat full of grape seeds and told us that the seeds contain the most powerful antioxidant created by nature called polyphenols and that they were 10,000 times more effective than vitamin D at fighting free radicals.”
In addition to the antioxidant power of polyphenols, Viniferine (or “vine sap”) has the power to erase age spots and the like: “Women used to, when they were pruning the vine in March, to put the sap on to erase freckles. It’s 62% more effective than Vitamin C that lightens and brightens.” One other brand has a product on the market that harnesses the power of polyphenols, but it sells for about $450. When we asked Thomas how she manages to keep the price within reach for Caudalie customers, she cited the fact that she chooses to use the grape as her model: “I love Charlize Theron but I cannot afford her. Not Sharon Stone either.”
Premier Cru will be available in March 2013 at Sephora, Murale, Jean Coutu and Ogilvy.